July 24, 2019
Inspired by the company’s European roots, Stella Artois is inspiring New Yorkers to travel by sea (in this case, by the East River) when the temperatures get too hot for the subway by launching its East River Riviera fleet of wood-trimmed Riva Boats from July 30 to August 2 — for free!
The boats will load at Pier 25 in Manhattan and let out across the river at ONE15 Brooklyn Marina in Brooklyn.
