July 29, 2019
“Luxurious experiences don’t have to be for an elite few,” said Anheuser-Busch premium brands vice president Peter Van Overstraeten in a statement. “Stella Artois is all about creating culturally relevant, shareable moments that excite and inspire consumers. Our premium lager helps upgrade any experience, even a hot commute.”
The vintage Rivas will cruise the East River between Pier 25 in Manhattan and ONE°15 Brooklyn Marina in Brooklyn from 4 to 8 p.m., July 30-Aug. 2.