July 30, 2019
As a way to upgrade the daily commute and inject a taste of European vacation sophistication into any occasion, Stella Artois is transforming the East River into the East River Riviera with a fleet of classic, collector-owned, wood-trimmed Riva boats. From Tuesday, July 30th to Friday, August 2nd, New Yorkers can experience a once in a lifetime evening commute, all compliments of Stella. The vintage Riva boats will cruise along the East River Riviera – just like they’re coasting along the French Riviera – between Pier 25 in Manhattan (near Hudson River Park on West Street) and ONE°15 Brooklyn Marina in Brooklyn (12 Joralemon Street) from 4:00 p.m. – 8:00 p.m. daily. Book your seat at StellaNYCRiviera.com.